Lone Star’s Annual Camo Packaging Encourages Texans to Enjoy the Great Outdoors
Lone Star Brewing Co. announces the rollout of its annual “camo campaign.” This year, Lone Star’s partner in the campaign is the Texas Trophy Hunters Association. It’s the brewer’s first year partnering with the Texas-based organization. It’s also one of its most popular promotions with broad appeal to outdoorsmen and outdoorswomen statewide. “Linking up with TTHA for the camo campaign is a natural fit, in light of the organization’s 40-year history of positive community outreach, helping others, and encouraging respect for Texas’ heritage, natural beauty and wildlife,” said Lone Star Brewing Co. Brand Manager, Elkin Vasco. “Our goal with the camo campaign is to get people to step outside and experience the wonders of Texas’ great outdoors.” This fall, customers can enjoy Lone Star and Lone Star Texas Light in a limited-edition camouflage pattern and TTHA co-branded packaging. The camo campaign also includes a giveaway sweepstakes. Participants have the chance to win a camo mini fridge and 2019 membership to the Texas Trophy Hunters Association. For a chance to enter the sweepstakes visit http://pabst.secondstreetapp.com/txtrophy/.
